Cousin Karen means well. That doesn’t make her a land expert.
People love getting a new car—or at least one that’s new to them. But just about everyone hates the process of buying one. It’s a beating. Even if you drive off in something you love, there’s a good chance you feel like you got worked over somewhere along the way. Dealers don’t make it easy.
You might find something that fits your price range, but that’s just the beginning. We all know how your trade gets low-balled. Then most dealerships tack on a bunch of overpriced add-ons you didn’t ask for, ballooning the price by thousands. After that, you sit down with the finance manager—who might as well be called the high-pressure warranty sales guy.
Even if you make it through the maze, it’s rarely fun. That’s why some dealerships now offer “no-haggle” pricing. The irony? Those lots usually end up making more per sale. People are so burned out on the process, they’ll gladly pay more just to avoid the back-and-forth. But buyers still go through the same options and warranty game—which is the most aggravating part, in my opinion. The stress doesn’t go away; you just think it has.
Until it hasn’t.
Part of the problem is that most people only buy a car every few years, so they’re not experienced. That makes it easy to fall victim to pressure and double talk.
Real estate can be the same way—maybe even worse. I’ve owned 12 cars in the last 30 years. I’ve owned 3 houses. Most people are like me. And if we’re talking about land, there’s even less experience for the vast majority of people.
The good news is, in real estate, you can hire someone to represent your interests. Even better, lots of the time you don’t have to pay anything up front.
The bad news? Everyone has a real estate agent horror story. And not paying up front creates a built-in conflict of interest.
I was licensed when I resold our first house, but since I’m not a “house guy,” I used an agent. I thought I’d be better than most at finding the right one. It was a nightmare. She gave me a price range to expect, then pushed me to take the first offer—which came in at 80% of that. Did she suggest we counter? Nope. Just started listing reasons to accept. She gave other advice I knew was wrong—but only because of my business background. So who knows what happens to people without that experience?
If you’re buying, of course I recommend using an agent. But again, same issue: they don’t get paid until you buy. So it’s easy for them to push you faster than they should.
In an old Simpsons episode, Marge becomes a real estate agent. The brokerage slogan was “The Right House for the Right Person.” But when she wasn’t closing deals, her boss explained: “The right house is the one that’s for sale. The right person is anyone.”
And when it comes to land? 90% of agents simply aren’t qualified to handle it—though they’ll swear they are. A lot of people feel pressure to use a cousin or neighbor who’s an agent. That might ease the conflict of interest, but it creates an even bigger problem: they don’t understand land. That opens up a whole new can of worms.
Buying or selling lots and land can be tough—like buying a car. You need someone who knows what they’re doing, and someone you can trust.
I know someone like that. And so do you, if you’ve been around here a while. Just let me know when you need help. I’m here.
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