You check your stock portfolio all the time. Why not your land?
Sometimes people assume there has to be a big reason to reach out.
That you have to be ready to sell, or at least thinking about it in a serious way.
Most of the time, that’s not really the case.
I sent out a Land Reality Check recently to someone who owns property on Bois d’Arc Reservoir. There wasn’t any urgency, no timeline, and no stated plan to sell. As far as I can tell, it was just curiosity. I don’t even think it had been run by the other partners before requesting it.
Just wanted to understand what to expect.
After I sent it over, I got this response:
“Oh wowww… thanks so much for sending your report. Your personal assistance and professional advice have certainly gone way above and beyond my expectations.”
That’s great to hear, of course, but it’s not really the point.
What matters is what happened before all that.
Just raising a hand and asking the question. Not to sell, and not to list, just to take a look.
People check what their stocks are worth all the time, probably more often than they need to. But with real estate, they tend to avoid looking at it, even though it’s often a much bigger piece of the picture.
Part of that is because they assume that once they start looking into it, they’re starting a process. That it leads to conversations, meetings, and decisions they may not be ready to make.
So they leave it alone.
Not because doing nothing is clearly the best move, but because they don’t want to deal with what might come with it.
That’s not how this works, at least not with me.
You don’t have to make a decision. You don’t have to move forward with anything. And you don’t have to keep talking beyond whatever you’re comfortable with.
But you can take a step back and understand what you have and how it might fit with the rest of what you’re doing.
Sometimes, after looking at it, nothing really changes. That’s probably the case more often than not. But sometimes it does, and when it does, you’re making a decision on purpose instead of avoiding one.
That’s the difference.
All they did was ask.
PS – Most landowners aren’t planning to sell today.
But is it a bad idea to know where things stand?
That’s what the MBR Land Reality Check is for. It looks at nearby sales, market trends, development activity, and the types of buyers who might be interested in your property right now.
No pressure, no obligation, just a clear look.
PPS – If you’re not ready for that but like this kind of thinking, you can sign up below and get these in your inbox.
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