In my business, “it depends” is a real answer not a cop-out
Back when I was at the University of North Texas, my favorite professor was a guy named Dr. John Baen. He was one of those colorful real estate personalities—funny, sharp, and full of stories from the real world. Nobody missed his class because you never knew what he was going to say next.
He wasn’t just a professor—he was also a practicing broker. So when he talked, you knew it wasn’t theory. It was the way things actually work.
I don’t remember a lot from college. But I do remember things he said, like:
- You don’t want to make straight A’s—the C students end up making all the money (thank God).
- Don’t be a crook.
- If you’re in real estate long enough, even if you aren’t a crook, you’ll eventually get sued. (Hasn’t happened yet—fingers crossed.)
But the one I’ve never forgotten was on the first day of class:
“The answer to every question in real estate is: it depends.”
At first, it sounded like a joke—or maybe just a way to avoid giving a straight answer. But over time, I realized it’s the most honest response you can give.
What’s your land worth?
It depends—on zoning, access, floodplain issues, comps, demand, utilities, timing… and all of that can change.
Is now a good time to sell?
It depends. What’s your plan? What does it cost to hold it? What are you comparing it to?
Most of what you hear online is too generic to be helpful—and sometimes, it’s flat-out self-serving. The truth? Real estate is local, situational, and constantly changing.
If you own property in North Texas—Grayson, Collin, Denton, or somewhere nearby—there’s no one-size-fits-all answer.
But I can give you a real one.
No pressure. Just data, comps, and honest advice.
Because in real estate, the only real answer is:
It depends.
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