No Crying To The Fairness Police

If reality exceeds your pocketbook, that’s your problem.

The World Cup is around the corner.

With that, you’re starting to see stories in the news about “price gouging.”

First it was the cost of tickets. FIFA released a token number of cheap seats as a PR move. Now it’s the price of Airbnb rentals near the venues, reportedly five to seven times their normal rates.

And people are complaining.

But whether you think this is a problem depends entirely on which side you’re on.

If you’re selling something and it suddenly becomes worth more, and someone is willing to pay that price, you only get that opportunity once. There is no do-over. You want to maximize it. That’s rational.

If you’re buying, though, people suddenly think they have the right to tell someone else what they should accept. Or that a seller should take less than what another buyer is willing to pay, just for the sake of their convenience.

That’s where the disconnect is.

On the surface, this seems simple. In practice, it’s not. The correct answer is usually the opposite of what people want when they’re on the losing side of a transaction.

You need to get over it.

If you can pay, pay. If you can’t, or don’t want to, figure something else out. That’s it.

And this same dynamic shows up in real estate all the time.

If I’m marketing your property and negotiating on your behalf, here’s the reality.

The job is to sell it for as much as possible, in the shortest amount of time. Those two things can change depending on your situation. The objective does not.

I’m not going to talk you into taking less because a buyer is upset, inconvenienced, or making arguments that wouldn’t pass a basic economics class.

That doesn’t mean we’re difficult. It doesn’t mean we strong-arm people or nickel and dime every detail.

But if there are buyers willing to pay more, that’s who we’re talking to first.

Feelings don’t change that.

I work for my clients. Not them.

Get more like this here!

PS- You’re probably not ready to buy or sell land today. And that’s fine.
But the time to prepare for anything is long before it’s actually time.

I offer a free, no-obligation analysis on any non-residential property. It includes real comps with real prices near your tract, along with things like planned development, utilities, and current market conditions.

Even if you’re not ready to sell, or never plan to sell, having current market information does not hurt.

And you’ll be working with a regular guy who talks straight. No flattery. No pressure. Just real information, integrity, and a willingness to listen.

Most importantly, someone who does not get his feelings hurt by people who don’t have your interests in mind.

Can anything bad happen by just talking?

Click Below:

---

Got a lot you might want to sell?
Get a FREE, no obligation report on what it could sell for today.
Get Your Lot Valuation

Own land instead?
Get a report for that here:
Get Your Land Value

Just a glutton for punishment?
Sign up now to get more articles like this in your email.
Sign Up Now