Subtract the Stupid

Remove the dumb stuff. What’s left usually works fine

Back in my college days, I ran into a little issue with parking.

Being broke, I didn’t want to pay for a parking pass. So I parked at meters — which cost more over time but less up front. (There’s a lesson in that, too.)

The problem? The meters only sold one hour at a time. Classes were an hour long. If you parked 10 minutes before class, and left 10–15 minutes after, you were pushing it with just an hour on the meter.

Could I have just bought two hours? Sure. But I was broke… and stubborn.

At a big-city campus, maybe this wouldn’t matter. At mine? Parking enforcement made hawks look lazy. And the tickets started piling up.

So did I fix it by putting more money in the meters? Or paying for a pass?

No. I just quit driving and started walking.

I lived about a mile from campus. Not a great walk in bad weather, but usually fine. And it had a lot of benefits:

  • I quit getting parking tickets.
  • I got some exercise.
  • I stayed on campus between classes and actually studied instead of driving home.

In other words, I got a lot of benefit just by not doing something instead of adding more.

In his Incerto series, Nassim Taleb calls this idea Via NegativaThe Negative Way.

Translation: You usually get better results by removing what’s harmful instead of adding what might help.

In health:

  • Persistent heartburn? Stop eating the garbage that causes it instead of carrying around a pharmacy.
  • Headache every morning? Cut the booze before you double your Advil budget.

In finance:

  • Before hustling harder, cancel the subscriptions you forgot you had. Free money in three clicks.

In life:

  • Turn off the phone notifications. Way cheaper than the next productivity fad.

In my business:

  • I’m listing a property for a widow whose husband’s name is still on the title. Can’t sell it until we fix that. Easy fix. Big result.
  • Another property? Great spot for a convenience store… except the zoning requires an SUP, and the city says “no thanks.” Knowing that early lets us focus marketing elsewhere instead of wasting time — ours or theirs.

Bottom line: Remove the roadblocks. Cut the noise. Subtract the problems.

That’s Via Negativa — and it usually works a lot better than duct-taping “improvements” on top of a mess.

Stop spraying perfume, just get rid of whatever stinks.

If you want to find the problems before your buyers do, just reach out when you’re ready.


Comments

Leave a Reply

Discover more from Mike Browning

Subscribe now to keep reading and get access to the full archive.

Continue reading