This might be the biggest difference between the land and housing markets.
I talk a lot about how lots and land are different than houses.
It ain’t rocket science—maybe more like metric vs. imperial.
Most people are fluent in one and just kind of get by with the other. You can use converters if needed, but when it matters, you want someone who knows their stuff.
One of the biggest differences has nothing to do with the property itself.
It’s urgency.
With houses, there’s usually some kind of pressure.
Job transfer. New baby. Empty nest. Divorce.
You have to make a move—maybe not today, but soon. That’s why residential agents get away with using so much pressure. Sign here. Commit now. Don’t talk to anyone else.
You don’t love that. But what are you going to do? The next agent’s the same. And honestly, you do need to get things moving. Just grin and get it over with. (If you’re from Texas and old enough to remember Clayton Williams, raise your hand).
Land’s not like that.
If you own a piece of land, you probably don’t need to sell it. You’re not living on it. There’s no deadline.
Maybe it makes sense to sell under the right conditions. But if the market isn’t right, or the offers aren’t there, you can wait.
And in North Texas, waiting has usually been the smart play.
Same goes for buyers. They may like your property, but after driving past 20 miles of open fields and for-sale signs, they’re not exactly feeling a sense of scarcity. There’s (almost) always another option.
So land is lower urgency. Not lower stakes, but definitely slower pace.
That means you don’t want a high-pressure, glad-handing agent who treats every lead like it’s the last one on earth. Those types make the experience worse—even if they don’t screw up the outcome.
You need someone who knows land. Someone used to the long game. Someone who doesn’t try to force every deal.
(Hi.)
Ideally, someone who does enough business that they’re not relying on your deal to buy grocieries.
(Still here.)
The tradeoff? I won’t text you back at midnight. I’m not glued to my phone. But I’ll respond. Just be patient.
I know that’s not what you hear from most agents. But ask yourself—do you really want to work with someone so desperate for business they do respond at all hours?
Didn’t think so.
And just like I don’t want clients who act like they own me 24/7, you probably don’t want a broker who acts like a lapdog.
The best brokers can afford to work with the best clients—people who treat others right.
If that’s you, let me know when you’re ready.
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