It’s easy to say the right things. We all have trouble getting off the couch sometimes.
Sometimes I need to remember to follow my own advice.
If you’ve been reading here any length of time, you know I like to talk about how putting things off isn’t smart. It’s understandable why we do it. We’re avoiding something we think will be unpleasant. But usually we’re better off facing it now, because the unpleasantness doesn’t shrink while we wait. It grows. And half the time you find out the thing you were dreading wasn’t worth the dread.
We all know it’s a bad idea. We all do it anyway. That includes me.
I run another site called hiswordtogether.com. It helps people stay on a Bible reading plan that gets you through the whole thing once a year. If you’re interested, you can check it out at the link.
When I started the site late last year, I also reserved the .net and .org versions of the name. Ever since then, up until last week, there was an item on my to-do list to point those addresses to the main site.
It had been there so long I stopped noticing it most of the time. When I did see it, I’d think about how I needed to get it done, then immediately start getting nervous about doing it. I’m not the most tech-savvy guy around, and I’d start picturing what happens if I click the wrong spot and take all my sites and my email offline.
Again.
That’s happened before. Inconvenient doesn’t cover it. Support got me through it, but when you don’t know how to explain what you did, it’s not exactly fun.
So I kept trading the low-key annoyance of seeing it on my to-do list for the sharper worry of “what if.”
Last week I finally did it. Logged into my registrar, four clicks, done. I spent something like a hundred times more effort avoiding it than it took to just do it.
Nothing in my life is visibly different now, except I feel a little silly.
I bring this up because I see the same thing happen with landowners, just about a different kind of click.
You know it’s smart to have a read on what your land is worth and what’s happening around it. You’re probably not selling anytime soon, maybe not ever. But you also know that not knowing is its own kind of risk, the kind where you find out too late that something changed.
What stops people isn’t the info. It’s what they think asking for it will cost them. Call an agent for “just some information” and a lot of them hear that as an invitation to start walking you toward a listing appointment, whether you asked for one or not. So people skip it. Same as I skipped four clicks for months.
That’s what the MBR Land Reality Check is for. It gives you real market data, a heads up on what’s happening nearby, and whatever else might be relevant for your property.
All without pressure to list, or having to sit through a buzzword-filled presentation. And it can be requested in a couple of minutes, or less time than it took me to fix my domain issue.
PS – if you’re not ready for the MBR Land Reality Check but like reading these articles, you can sign up below to receive them via email:
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