The NFL doesn’t make that mistake. Newspapers do.
Yesterday I was talking about the Dallas Morning News, and how a lot of the people there don’t really know what business they’re in.
And the people who did know what business they were in are either gone, or they know the business is dead anyway, so it doesn’t matter.
Contrast that with the NFL.
Their product isn’t really football. Football is the engine. It’s what pulls in the eyeballs. The real product is selling those eyeballs to network television for huge amounts of money in exchange for broadcasting the games.
Add in corporate sponsorships, the ability to get cities to subsidize stadiums, and everything else layered on top.
It’s a money printing machine.
And you can be absolutely certain the people at the top know exactly what business they’re in. Unlike the newspaper people.
They’ll talk like they’re in another business. They’ll say it’s all about winning. And it’s not that they don’t want to win.
But it’s also not really about creating perfectly fair competition.
If it were, teams wouldn’t play on different amounts of rest. Travel wouldn’t be wildly uneven. Schedules wouldn’t tilt the way they do.
And the rules wouldn’t constantly change.
But they do. All the time.
Not to make the game more fair, but to increase viewer interest.
That’s the business.
Real estate isn’t that different.
Most agents think they’re in the brokerage business. In reality, many are in the tell-the-seller-what-they-want-to-hear business, followed by the put-up-a-sign-and-hope business.
That’s not how I operate.
I’ll tell you what I actually think, not what I think will get me hired. Being aggressive on price can make sense, and I’m fine with that. But it still has to connect to reality.
That’s why I think of this as the trust business.
Things don’t always work out the way we want. Markets change. Buyers disappear. But you’ll never feel like you weren’t dealt with honestly.
I offer a free, no-obligation analysis of non-residential property. You may not be ready to sell, and that’s fine.
But can it really hurt to know where things actually stand?
Almost everyone says they want the truth. Not everyone actually does.
If you’re one of the ones who does, click below to get your free valuation report.
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