They were even color TVs. Just not HD.
You have to be pretty old these days to remember it, but there was a time when the Dallas Cowboys were the unquestioned kings of the NFL.
It can be kind of funny when younger people ask why older people continue to watch and pay so much attention when the team “never wins anything.”
Habit, I guess.
That and stubbornness, which is a superpower of mine. Not to mention we’re all sort of pot committed on the deal. We’ve been at it so long that really the only thing to do is keep going. Then on the off chance the team does win again, we can claim to have been behind them all along.
We can hope anyway.
I don’t know why it came to mind recently, but I was thinking about something I heard about those early 90s teams. About how, on defense especially, they noticed a market inefficiency which they exploited by prioritizing speed over size.
Of course every team, including the Cowboys, wanted the athletic freaks. The guys who were huge while also having world-class speed.
But there aren’t many of those.
Once you got past them, most teams would look for big guys who might not be quite as fast. The Cowboys decided to go after really fast guys who might be a little undersized.
Since fewer teams were looking there, they could find better players in that bucket. Not to mention they presented a different challenge than their opponents were used to.
Or maybe it was just because they had Hall of Fame-level talent at all the key positions, and it didn’t matter so much who was on the back end.
Either way, it was fun to watch.
If you’re an investor, you’ve probably noticed it’s harder to find deals in the areas where everyone is already looking.
You’ve heard the saying about location, location, location.
Location matters.
So does basis.
Everybody already knows where the hottest areas are. And when everybody knows, you tend to pay for it.
Sometimes I’d rather own something bought right in an outlying area than something I had to overpay for just to be in the fairway.
That’s part of the reason the Buyer’s Short List covers more than 20 counties in North Texas.
I look for things that appear to be priced well relative to what’s around them, then start looking for the reason. Most don’t survive that second part.
When one does, I let the List know.
No spam. No schedule. Just when something looks worth a closer look.
They won’t all be a fit for you.
But is it a bad idea to have someone looking where everybody else isn’t?
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