If you’re asking this, you’ve missed the point
In response to my recent post about meeting the standard—and why I don’t work for any rate below my standard fee—someone asked:
“Do you really think you’re worth that much?”
Yes, I do.
Probably more, if I’m being honest.
But here’s the better question:
If you’re looking for someone to help you negotiate what might be one of the biggest transactions of your life, how smart is it to hire the person who can’t even stick up for their own fee?
Obviously, you have to make your own decisions.
But during the process, you need a pro in your corner. Someone who’s going to stick up for you. Someone who knows when to push and when to wait—and who’s not going to nudge you into a mediocre offer just to wrap things up and move on.
So, who do you want?
The guy who curled up in a ball and said “OK” the moment you asked him to cut his fee—then quietly resents you for asking, and himself for giving in?
Or the guy who held firm, grateful for a client willing to pay what he asked for—so he’s all-in on getting you the best deal possible?
You might think this is about greed. Or ego.
It’s not.
It’s about credibility. And about how I operate.
Here’s the math:
When someone asks me for a discount, they’re usually talking about 1% of the total deal. Maybe 2%, if we are talking about a true miser.
So on a $1M transaction, we’re talking $10,000 to $20,000.
Not chump change. But also not massive in the context of the whole thing.
And if you’ve got the right people on your side, how likely is it that we could negotiate that much—or more—right back into the deal? Just by being patient, strategic, and having someone on your side who knows what they’re doing?
Pretty likely I’d say, even if something like that can’t be promised (or really even measured)
Meanwhile, the agent on the other side (who hopefully is working at a discount) might be more interested in closing than maximizing. They’re already underwater. They need the deal done. And they might just push their client to give a little extra to make it happen.
Every deal is different. But the principle’s the same.
When you hire someone who’s talented and pay them what they’re worth, a few things happen:
You feel represented.
You stop wondering if you’re being worked.
And hopefully you’ll walk away with a better result—and a better experience.
If you’ve only got one property to sell, does it make sense to jeopardize the whole thing over what amounts to peanuts?
Didn’t think so.
So don’t miss out when it matters.
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