Tag: Collin County Land Sales

  • Question from the Peanut Gallery

    Question from the Peanut Gallery

    If you’re asking this, you’ve missed the point

    In response to my recent post about meeting the standard—and why I don’t work for any rate below my standard fee—someone asked:

    “Do you really think you’re worth that much?”

    Yes, I do.

    Probably more, if I’m being honest.

    But here’s the better question:

    If you’re looking for someone to help you negotiate what might be one of the biggest transactions of your life, how smart is it to hire the person who can’t even stick up for their own fee?

    Obviously, you have to make your own decisions.

    But during the process, you need a pro in your corner. Someone who’s going to stick up for you. Someone who knows when to push and when to wait—and who’s not going to nudge you into a mediocre offer just to wrap things up and move on.

    So, who do you want?

    The guy who curled up in a ball and said “OK” the moment you asked him to cut his fee—then quietly resents you for asking, and himself for giving in?

    Or the guy who held firm, grateful for a client willing to pay what he asked for—so he’s all-in on getting you the best deal possible?

    You might think this is about greed. Or ego.

    It’s not.

    It’s about credibility. And about how I operate.

    Here’s the math:

    When someone asks me for a discount, they’re usually talking about 1% of the total deal. Maybe 2%, if we are talking about a true miser.

    So on a $1M transaction, we’re talking $10,000 to $20,000.

    Not chump change. But also not massive in the context of the whole thing.

    And if you’ve got the right people on your side, how likely is it that we could negotiate that much—or more—right back into the deal? Just by being patient, strategic, and having someone on your side who knows what they’re doing?

    Pretty likely I’d say, even if something like that can’t be promised (or really even measured)

    Meanwhile, the agent on the other side (who hopefully is working at a discount) might be more interested in closing than maximizing. They’re already underwater. They need the deal done. And they might just push their client to give a little extra to make it happen.

    Every deal is different. But the principle’s the same.

    When you hire someone who’s talented and pay them what they’re worth, a few things happen:

    You feel represented.

    You stop wondering if you’re being worked.

    And hopefully you’ll walk away with a better result—and a better experience.

    If you’ve only got one property to sell, does it make sense to jeopardize the whole thing over what amounts to peanuts?

    Didn’t think so.

    So don’t miss out when it matters.


  • It’s Not the Mistake. It’s the Refusal to Own It.

    It’s Not the Mistake. It’s the Refusal to Own It.

    Saying “I screwed up” actually increases your power.

    In all these posts, I present myself as a highly competent individual with the skills and power to help you have a great real estate experience.

    And that’s exactly what I am.

    But that doesn’t mean I don’t screw up.

    Just this week, I was helping renegotiate a deal. It was all agreed to verbally, and I sent an email summarizing everything to the seller. He gave it a thumbs-up. I forwarded it to the buyer—who caught the typo.

    I had mistyped the price. Off by $45,000. In the wrong direction (for him).

    I had already caught the mistake and was confirming it with the seller when the buyer called.

    I know the seller, and I was confident he’d honor what we agreed to. But still—it was my mistake.

    I got it sorted. Everyone’s happy.

    Because I was upfront about it, everyone involved walked away with more respect for how I do business.

    I didn’t pretend it didn’t happen. I didn’t try to fix it quietly later if it didn’t just slide by. I owned it.

    Now look at the world outside real estate.

    During Covid, we were told to wear masks and take vaccines that were “safe and effective.” It turned out the masks didn’t work, and the shots weren’t exactly either safe or effective (to put it very charitably). But that didn’t stop people from trying to ruin your life if you didn’t comply.

    Before that, there was the story about how a Certain Guy conspired with a Certain Country to rig a Certain Election. That turned out not to be true—and now it’s looking like the opposite might be closer to reality. But if you didn’t agree, or you expressed support for the Wrong Side, some people were ready to torch your life.

    Were there bad actors behind both? Of course.

    But on a personal level, it was mostly just people who trusted the wrong people and repeated what they were told. And maybe were a bit too self-righteous.

    If they had just said,

    “You know what? I was wrong. I believed the wrong people. I’m sorry,”

    Most of us would’ve moved on.

    But that’s not what they do.

    They gaslight: “I never said that.” Or they double down: “I wasn’t wrong!”

    Does that earn your respect?

    Nope. It just makes you never want to rely on them again.

    All it takes is a little ownership.

    I mess up all the time. But I always own it. And I always fix it if I can.

    Usually, that ends in great results—or at the very least, a decent experience.

    When you’re ready for me to screw things up for you, I’m here.


  • To Be My Client, You Gotta Meet the Standard

    To Be My Client, You Gotta Meet the Standard

    Smart people know what not to negotiate.

    Let’s get this out of the way right up front: In Texas, real estate commissions are negotiable, and there’s no “standard” percentage.

    So I’m not going to throw out a number and act like it’s an industry rule, or that everyone charges the same, or anything like that. But most people who’ve been through a few transactions know there’s a customary rate — the one most agents would like to charge unless they get talked out of it.

    That’s the rate I’m willing to work for.

    It’s negotiable, of course. That just means we both have to agree. So I’ll put it this way: if you want to pay me more, I’m open to it. Ask me to take less? No deal.

    At my customary rate, I’m one of the biggest bargains on the planet.

    In most industries, a finder’s fee is 10%. If I were locating a rare piece of equipment or recruiting executives, nobody would question it. But in real estate? People act like they’re supposed to ask for a discount.

    The answer is no. And not because I’m being difficult or trying to squeeze anyone.

    When I talk to someone about listing a property, I’m not thinking, “What do I need to give up to get this listing?” I’m asking, “Is this a good fit?”

    That question has kept me from wasting time on the wrong deals and the wrong people. It’s also helped me stay focused and available for the people who trust me to do what I do.

    Some folks won’t like how I work, and that’s fine. I think we’d both rather figure that out early.

    So here are the top ten reasons you won’t want to work with me:

    Actually, there are only three:

    1. I charge full price.
    2. I recommend realistic pricing — and I don’t take listings that are a waste of my time.
    3. I’m not on my phone 24/7. I’m responsive, but if you call or text late at night, you’ll probably hear back the next day. Saturday or Sunday? I don’t rule out weekend calls, but if I’m busy, I’m busy.

    Does that cost me some clients? Maybe.

    But the ones it weeds out are usually the ones I wouldn’t want anyway. The ones who burn too much time, drain too much energy, and expect me to chase fantasies instead of giving honest answers. The kind of people who waste everyone’s time.

    Every hour I spend dealing with that kind of client is an hour I can’t spend helping someone who actually trusts me.

    We all get the same 24 hours in a day — how we use them matters.

    Cutting commission might sound like no big deal, but it changes the whole dynamic. If I reduce my fee by 1%, I may need to do 50% more business just to make up the difference. That means more clients, more noise, more nonsense — and less time for the people I actually enjoy working with.

    No thanks.

    And here’s a question worth asking: why would you want to start a relationship by trying to get someone to work for less than they believe they’re worth? Wouldn’t you rather work with someone who’s all in — someone with judgment, backbone, and enough clarity to stand by their own standards?

    I’m not a commodity. I don’t compete on price. I work with people who want someone steady in their corner, who tells the truth and doesn’t flinch when things get complicated. That kind of person doesn’t chase discounts — they recognize fair value, and expect the same in return.

    Paying my full fee is the litmus test. Not because I need the money more than anyone else — but because it tells me we’re on the same page. That we both take this seriously.

    And if we’re not? That’s fine too. I’d rather know now.

    I might even help you find someone who’ll work for less. But it isn’t going to be me.


  • Be On Time

    Be On Time

    It’s Not Just Polite—It’s Powerful.

    I’ve been talking recently about how poisonous neediness is in negotiation. That desperate energy repels people. Drop it, and your conversations immediately shift. You become more credible, more in control, more likely to get what you want.

    And since just about everything in life involves some kind of negotiation—business, relationships, money, everyday decisions—any improvement there multiplies fast.

    But there’s another habit that’s even simpler. One that doesn’t get talked about much, but quietly moves the needle in just about every part of life:

    Punctuality.

    Being on time.

    Being on time seems minor. It’s not. In fact, it’s one of the clearest tells about how you operate.

    Most people won’t call you out for being a few minutes late. Especially if you shoot them a text or call ahead. But don’t kid yourself—they’re still taking mental notes the second you show up behind schedule. Maybe not actively, but they notice.

    Even if they don’t say it, they’re wondering:

    • Does this person respect my time?
    • Do they follow through on commitments?
    • Can they manage themselves?

    Showing up late—even just a few minutes—starts chipping away at those answers. And if the story they tell themselves is that you’re careless or unprepared, it sticks. That impression is tough to shake, especially when you’re trying to sell something, pitch a deal, or get someone on your side.

    And make no mistake—you’re always selling, pitching, or persuading. Whether you know it or not.

    Now flip that around. Arrive five minutes early, and the message is completely different. You’re signaling reliability. Discipline. Respect. It puts the other person at ease. And when they feel calm and unpressured, they’re more open, more generous, more willing to say yes.

    And that’s just the external benefit.

    Internally, punctuality gives you space. You’re not flustered. You’re not catching your breath or mentally scrambling to recover. You’re clear-headed. Grounded. Focused. That gives you an edge in whatever happens next—conversation, negotiation, decision-making, or execution.

    To get punctual, you’ve got to manage the stuff before the appointment better. Time buffers, traffic, prep, saying no to the extra thing you don’t really have time for. That’s where the discipline kicks in. But the results are worth it.

    There’s no downside to being on time. None.

    But there’s plenty of upside. Some of it instant, some of it long-term. Eventually, people will start trusting you more, choosing you more, looping you into better opportunities. You’ll be surprised how often it leads to doors opening.

    And by the time that starts happening, you might not even realize where it’s coming from.

    Unless you remember this.

    Want a win that compounds over time and takes zero talent?

    Be on time. Every time.


  • Do You Need it Right Now? Then Wait ‘til Tomorrow

    Do You Need it Right Now? Then Wait ‘til Tomorrow

    One step to never being taken advantage of at the negotiating table again

    I talked about the danger of neediness yesterday, but it’s so important I’m going to stay with it.

    Negotiation is a fundamental skill in life and business—but most people aren’t great at it. Mainly because they just don’t get a lot of practice.

    In the U.S., we’ve standardized just about everything. Prices are fixed. Products are labeled. You go to the store, you pay what it says. No haggling. No dance. So when it is time to negotiate—whether it’s for a house, land, or a job offer—most people get uncomfortable fast.

    And it’s immediately obvious to the salesperson. They negotiate every day. Even if they’re not a pro, the repetition alone makes them better than most. And they’re more comfortable by default—they’ve got nowhere else to be. This is their job.

    Here’s the part most folks miss: negotiation is not about intimidation. It’s not about being slick. It’s about posture.

    Neediness is what kills your position.

    If you have to buy it today, you probably shouldn’t.

    Make yourself wait until tomorrow.

    If the salesperson says you have to buy today or the deal is off, call the bluff a few times and see what happens.

    If they can sell you a car (or anything else) for a certain number today, is there really any reason they couldn’t do it tomorrow?

    Maybe there is, but I doubt it. And if they won’t do it—so what?

    Start over somewhere else.

    Simple things like this will shake the desperation right out of your system. The clearer your mind, the better your decisions.

    Get rid of neediness, and you’ll almost never experience buyer’s remorse. Because you weren’t chasing—you were choosing.

    Salespeople—real ones, trained negotiators—can smell neediness a mile away. They don’t always use it against you, but make no mistake: they see it.

    Don’t set deadlines.

    They’re usually fake, and all they do is stir up neediness.

    On the rare occasion there is a real deadline, don’t let the other side know what it is.

    Just these basic ideas can improve your negotiation results almost immediately. All it takes is a little practice.

    Use it a few times and it’ll work so well, you’ll never go back to the old way.

    Even if the results don’t change right away, you’ll feel a lot better about how you handled it.

    If someone says you have to act now or lose the deal—call their bluff. You’ll either learn that you didn’t lose the deal, or that you didn’t need it so bad to begin with.

    If you’re a people pleaser and feel pushed into things, tell the next three people “no,” no matter what they ask.

    Even if you’re afraid they’ll get mad.

    Most won’t. But even if they do—they’ll live.

    And you’ll learn that you’ll live without their approval. That makes life easier to steer from then on.

    Am I worried that by sharing these secrets you won’t need my services as an agent?

    Not at all.

    I think once you see the value of being a clear-headed negotiator, you’ll want a pro in your corner when it really counts.

    And if not, that’s great too.

    I ain’t needy—I’ll just help someone else.


  • The Root of All Losing

    The Root of All Losing

    If it’s obvious you’ve got to have it, it’s harder to get.

    If there’s one thing that’ll cost you in a negotiation—whether you’re buying, selling, or settling on where to go for dinner—it’s neediness.

    The moment you need the deal to happen, you’ve already lost. The other side can smell it. They might not know exactly what it is, but they’ll feel it. And if they’re any good at what they do, they’ll use it against you.

    Take car shopping, for example. You roll onto a lot, poke around a few rows, and come across what you’ve been looking for. It’s clean, it fits your budget, and you can already see yourself pulling into your driveway in it.

    Then the salesperson swoops in.

    They’ve done this dance a hundred times. They can tell you’re into it. And they lean into that: “These don’t last long… I’ve already had someone else looking at it earlier today… If you want it, you better act now.”

    And you’re tempted. Because it feels like this is your one shot at getting what you want.

    But take a step back.

    You passed ten car lots on your way in. Every one of them had dozens of vehicles. Hundreds. You saw thousands of cars on the road just getting to the dealership. They’re mass-produced. There’s another one out there that’ll work just fine. Maybe even better.

    The key isn’t to stop wanting things. It’s fine to want a deal to come together. It’s fine to like something. What’s not fine is crossing that line into thinking you have to have it. That it’s this or nothing.

    That’s when you stop negotiating and start begging—whether you realize it or not.

    Now land and lots are a little different. No two properties are the same. So technically, yes—this particular piece of dirt might be one-of-a-kind. But that doesn’t mean it’s the only one that’ll work for you.

    If you miss out, the sun will still come up tomorrow. You’ll still have a roof over your head. You’ll still eat dinner.

    You’ll find something else that checks the right boxes.

    Wanting is fine. Needing is a trap.

    This applies far beyond real estate and car lots. It shows up in business, relationships, sales, and parenting. The second someone sees that you’ve made your happiness dependent on a specific outcome, they’ve got leverage. Even if they’re not trying to be manipulative, the dynamic shifts.

    Letting go of neediness is freeing. It puts you back in control. You might decide to stretch a little to get it done, but you’re doing it consciously.

    You can still chase the deal—but with clear eyes and a level head.

    Because once you stop needing it, that’s when you’re most likely to get it.


  • Never Make Your Initial Offer at Full Price

    Never Make Your Initial Offer at Full Price

    Even when you’re willing to pay it

    In a hot housing market, paying full price—or even more—can be necessary. Some sellers use pricing strategies where they list below market value to spark a bidding war. That’s normal in residential.

    When it comes to land, though? Different ballgame.

    Unless you’re dealing with a rare exception, your first offer on land should never be full price.

    When I bought my truck, I made an offer I thought was a lowball—and they accepted immediately. Instead of being happy, I wanted a do-over. The funny thing is, it was a mistake on their part not to ask for at least a little more. I was fully expecting a counter, and if they’d asked for a bit more, I would’ve jumped on it.

    They left money on the table.

    Same thing happens in land deals.

    Years ago, I was brokering a tract to a developer—part of what’s now Waterstone Estates, where many of my lot clients first met me. I asked the owner what he’d take, and he gave me a number. The developer wrote a contract for that exact price.

    Instead of being thrilled, the seller started second-guessing. Maybe he wanted more. Wanted a do-over—just like I did with the truck.

    A little well-placed shaming and a reminder that your word matters in this business got us through it. He honored the deal, the sale closed, and we’ve done multiple deals since. But I’ve never again started with a full-price offer—on his land or anyone else’s.

    Here’s why:

    Especially today, in the land market, you run into the same buyers, sellers, and brokers over and over again. And a lot of sellers try to squeeze every last drop out of a deal—moving the goalposts, making things difficult, trying to chisel brokers on their fee.

    That last one might be the worst strategy of all.

    Want to make money in land? You need deal flow. Where do deals come from? Brokers. And after 25 years, I’ve got a long list of people I might send a deal to first.

    Who goes to the top of that list?

    • The guy who does what he says and pays me with a smile?
    • Or the guy who made everything difficult and asked me to cut my fee in half?

    Self-fulfilling prophecy.

    So what’s the takeaway?

    If you’re selling, be willing to take yes for an answer. If you say you’ll take $1M, take it when someone offers it (assuming the terms are reasonable). Be a person of your word.

    If you’re buying, don’t offer 100% of what you’re willing to do on the first pass. Even if you’re okay paying full ask, offer a little less. Let them counter. Don’t take away their chance to feel like they “won” something.

    And if you’re dealing with a goalpost-mover? We’ve developed a pretty effective strategy for that. I won’t say it here—it’s a secret—but if you’ve been around the block, you might guess what it is.


  • “Yes” Isn’t Our Friend

    “Yes” Isn’t Our Friend

    The quickest way to clear the air is when someone feels OK saying “NO!”

    Would you be opposed to me sharing a story?

    Assuming you said “no” and you’re still reading—thanks.

    I was in a store just now, minding my business. There he was strategically posted near the checkout:

    Wireless Guy.

    Standing at a kiosk, holding a tablet, ready to pounce. He locks eyes with me and is about to hit me with:

    “Who’s your wireless provider?”

    I already know where it’s going.

    If I answer that, the next question will be:

    “Would you like to save money?”

    Who wouldn’t?

    Being an honest guy, I’m not going to lie. So if he asks, I pretty much have to say yes.

    Which is exactly what he’s counting on. Because then comes:

    “Let me show you something…”

    And just like that, I’m trapped.

    Of course we all want to save money. But nobody wants to make quick decisions about confusing cell phone plans while their head’s in the grocery list. Yet they keep dragging people down that road—one we all hate.

    Even the salesman, I bet.

    I’ve found a enertaining way to deal with it. Assuming I can’t avoid the guy entirely, when he locks eyes with me and starts to speak, I smile, look him in the eye, and say loudly:

    “I DON’T WANT IT!”

    Aggressive, but kind of joking. But not really.

    They usually laugh. I think they appreciate the honesty.

    And if not? Well… one for the people.

    Customers nearby seem to enjoy it too.

    Here’s the thing: That exact same tactic gets used in real estate.

    Only difference is, the agent’s usually wearing a nicer shirt.

    It’s called momentum selling, or “getting to yes.”

    The idea sounds clever:

    If someone says “yes” three or more times, they’re more likely to say it again—even to a bigger ask.

    Here’s how it plays out in real estate:

    • “Are you thinking about selling?” (yes)
    • “Would you like to get the most money possible?” (yes)
    • “Do you want a strong negotiator working for you?” (yes)
    • “Then I’d love to handle the sale for you.”

    It works on paper. But in real life?

    It makes people feel cornered.

    We’ve all been in high-pressure situations like that. Even when you say yes, something inside you resists.

    It doesn’t feel like a real conversation. It feels like a trick.

    And tricks don’t build trust.

    Are you opposed to hearing how I’m different?

    • I don’t use scripts.
    • I don’t run you through yes-traps.
    • I’m not trying to lead you into a “yes” just because you said it three times already.

    I actually want you to feel safe saying no.

    Why?

    Because this isn’t about getting you to agree with me.

    It’s about giving you the space to make a clear, confident decision that’s right for you.

    You’re in charge. I’m just here to offer honest info, real perspective, and zero pressure.

    If we end up working together, it’ll be because you wanted to—not because I worked some script on you.

    Is now a bad time to hear what the market’s doing and what your land might be worth today?

    If not, see the links below.

    Or if you’d rather, yell “I DON’T WANT IT!”


  • Not Urgent (Still Important)

    Not Urgent (Still Important)

    This might be the biggest difference between the land and housing markets.

    I talk a lot about how lots and land are different than houses.

    It ain’t rocket science—maybe more like metric vs. imperial.

    Most people are fluent in one and just kind of get by with the other. You can use converters if needed, but when it matters, you want someone who knows their stuff.

    One of the biggest differences has nothing to do with the property itself.

    It’s urgency.

    With houses, there’s usually some kind of pressure.

    Job transfer. New baby. Empty nest. Divorce.

    You have to make a move—maybe not today, but soon. That’s why residential agents get away with using so much pressure. Sign here. Commit now. Don’t talk to anyone else.

    You don’t love that. But what are you going to do? The next agent’s the same. And honestly, you do need to get things moving. Just grin and get it over with. (If you’re from Texas and old enough to remember Clayton Williams, raise your hand).

    Land’s not like that.

    If you own a piece of land, you probably don’t need to sell it. You’re not living on it. There’s no deadline.

    Maybe it makes sense to sell under the right conditions. But if the market isn’t right, or the offers aren’t there, you can wait.

    And in North Texas, waiting has usually been the smart play.

    Same goes for buyers. They may like your property, but after driving past 20 miles of open fields and for-sale signs, they’re not exactly feeling a sense of scarcity. There’s (almost) always another option.

    So land is lower urgency. Not lower stakes, but definitely slower pace.

    That means you don’t want a high-pressure, glad-handing agent who treats every lead like it’s the last one on earth. Those types make the experience worse—even if they don’t screw up the outcome.

    You need someone who knows land. Someone used to the long game. Someone who doesn’t try to force every deal.

    (Hi.)

    Ideally, someone who does enough business that they’re not relying on your deal to buy grocieries.

    (Still here.)

    The tradeoff? I won’t text you back at midnight. I’m not glued to my phone. But I’ll respond. Just be patient.

    I know that’s not what you hear from most agents. But ask yourself—do you really want to work with someone so desperate for business they do respond at all hours?

    Didn’t think so.

    And just like I don’t want clients who act like they own me 24/7, you probably don’t want a broker who acts like a lapdog.

    The best brokers can afford to work with the best clients—people who treat others right.

    If that’s you, let me know when you’re ready.


  • Make the Right Decision. Or the Wrong One. Up to You.

    Make the Right Decision. Or the Wrong One. Up to You.

    At the end of the day I’m here to do what you want.

    You ever try to take responsibility for someone else’s decision?

    I have. Never again.

    There’s a trap we fall into in real estate—especially when we care. We want to fix everything. We think if we just push hard enough, if we carry the stress, if we nudge the client toward the “right” call, they’ll thank us in the end.

    They won’t.

    Push too much, and they’ll resent it. Even if you’re right.

    Take the client from yesterday’s post—older guy, smart, tough, and mad as hell at the way the city had treated him. His land, right next to a growing airport, had been undervalued, boxed in, and slow-played for years. The city had basically tried to wait him out.

    Sickening, if you ask me.

    Then the plans shifted. His land got valuable again. But years of being jerked around left him in one mindset: get every penny, no matter how long it takes.

    Problem was, the clock was ticking. He was 84. Health wasn’t great. Selling now meant walking away with millions—money he could enjoy today. Holding out might get him more, if everything lined up.

    But his desire to not leave a penny on the table was on track to leave him with no pennies at all.

    He was trying to get back at the city—but in doing so, he was probably only hurting himself. The folks he was mad at didn’t even know who he was anymore. The people who’d jerked him around the worst? Long gone.

    Instead of doing what was best for him, he was trying to stick it to someone who wasn’t even paying attention.

    We’ve all done this. And if you’re honest, it never works out for you.

    So what did I do?

    I gave him the numbers. The roadmap. My honest take.

    And then I stepped back.

    Did he come around immediately? No. But after awhile he realized he should change directions.

    I’ve learned the hard way—if I make the decision for you and it goes wrong, you’ll blame me. And if it goes right, you still might resent me.

    That’s a lose-lose.

    So here’s how I work: I advise. I explain. I might push you to look at the thing you’re avoiding.

    But the decision? That’s yours.


    And I’ll support you either way—because it’s yours.

    It lets me sleep at night. I don’t carry guilt for things outside my control. I can’t rewrite a zoning rule or force a faster buyer. But I can bring the facts, show you the data, be honest, and fight for you when it’s time to negotiate.

    You’re the one who has to live with the outcome. You’re the one who cashes the check—or doesn’t.

    And if you feel like I made the call, you’ll question every part of it later.

    Neither of us needs that.

    I don’t promise outcomes. I promise effort. And honesty. And no B.S.

    If you want someone who respects your right to make your own decisions—and treats you like a grown adult the whole time—let’s talk.

    Otherwise, there are plenty of folks who’ll just tell you what you want to hear.

    Avoid the tough stuff.

    Hope it “works out.”

    Until it goes sideways.

    Then all bets are off.