Discount rates could get you discount results
When someone talks to me about listing their land, one of the first questions is:
“What’s your commission rate?”
Fair question.
The next one is usually:
“Can you give me a discount?”
The answer? No.
Here’s why:
Running this business isn’t cheap. Licensing, marketing platforms, land-specific advertising, professional photography, and more — it all adds up.
More importantly, every hour I spend working on a discounted listing is time I’m not spending on full-rate clients. I take on a limited number of listings so I can give each piece of land the time and attention it deserves.
But the real reason is simple:
I’m worth it.
Sure, you could find someone who charges less. But they’ll almost certainly bring less experience, fewer resources, and a weaker network. And when it comes to land, those things make a big difference.
And remember:
You don’t pay anything upfront. My commission comes out of the proceeds when your land sells. If I don’t get results, I don’t get paid.
So ask yourself:
Would you rather save a little on commission and risk leaving money on the table?
Or pay a full rate at closing and have someone who knows land, works hard to get you top dollar, and negotiates the best deal for you?
If you walk away from the title company with more in your pocket, wasn’t it worth it?
I think so.
No, I’m not cheap.
But I’m absolutely worth it.
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