Mike Browning

Tag: real-estate-marketing

  • They want to buy my truck (at the cost of my sanity)

    They want to buy my truck (at the cost of my sanity)

    Curiosity didn’t kill the crow—but it sure blew up his phone.

    I recently made the mistake of entering my info into one of those “we want to buy your truck” ads.

    I like my truck. I own it outright. There’s no way they’re giving me enough for it to get a new one without payments—so what’s the point?

    Well… I’m curious. And I couldn’t help myself.

    So I punched in all the info. And surprise—it was worth more than I thought. But like I said, still not enough. And I knew that going in.

    Now I’m paying for it.

    Multiple calls. Texts. Emails. Every day.

    The ad should’ve read:

    “Find out what your truck is worth—and also let us call you during dinner every night.”

    I’ve told them I’m not interested. Doesn’t matter. They keep trying new angles:

    “If anything changes, let me know!”

    “May I ask what you’re willing to sell it for?”

    “Would you consider trading it in?”

    And so on. Forever.

    Look—I’m not mad at the guy making the calls. He’s just doing his job. Somebody somewhere has decided this makes money. I guess it must.

    But there’s got to be a better way to follow up without actively annoying the person you’re trying to win over.

    Then again, it’s car sales. Maybe they’ve just accepted that alienating people is part of the process.

    Anyway, I’m in sales too. I get it. Most people don’t decide to work with you unless you ask them.

    But this is why I don’t cold call. I don’t text unless we’re working a deal. It’s intrusive. Pushy.

    I do email. A lot. Almost every day. Sometimes more, if we are doing business.

    But you can read or ignore it on your terms. And hopefully, it’s either helpful or entertaining—or both.

    And yes, I usually end these emails with a reminder that when you’re ready to buy or sell land, I’m easy to find.

    But you’ll never feel hounded. Promise.

    And if these ever feel like too much?

    Just hit unsubscribe. I’ll miss you, but I won’t bug you.

    Can’t say the same for the truck guys.

    Got a lot you might want to sell?
    Get a FREE, no obligation report on what it could sell for today.
    Get Your Lot Valuation

    Own land instead?
    Get a report for that here:
    Get Your Land Value

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  • You Get What You Pay For – And I’m Worth It

    You Get What You Pay For – And I’m Worth It

    Discount rates could get you discount results

    When someone talks to me about listing their land, one of the first questions is:


    “What’s your commission rate?”


    Fair question.

    The next one is usually:


    “Can you give me a discount?”


    The answer? No.

    Here’s why:

    Running this business isn’t cheap. Licensing, marketing platforms, land-specific advertising, professional photography, and more — it all adds up.

    More importantly, every hour I spend working on a discounted listing is time I’m not spending on full-rate clients. I take on a limited number of listings so I can give each piece of land the time and attention it deserves.

    But the real reason is simple:


    I’m worth it.

    Sure, you could find someone who charges less. But they’ll almost certainly bring less experience, fewer resources, and a weaker network. And when it comes to land, those things make a big difference.

    And remember:


    You don’t pay anything upfront. My commission comes out of the proceeds when your land sells. If I don’t get results, I don’t get paid.

    So ask yourself:

    Would you rather save a little on commission and risk leaving money on the table?


    Or pay a full rate at closing and have someone who knows land, works hard to get you top dollar, and negotiates the best deal for you?

    If you walk away from the title company with more in your pocket, wasn’t it worth it?

    I think so.

    No, I’m not cheap.


    But I’m absolutely worth it.

    Got a lot you might want to sell?
    Get a FREE, no obligation report on what it could sell for today.
    Get Your Lot Valuation

    Own land instead?
    Get a report for that here:
    Get Your Land Value

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