Tag: Rural Land

  • Back For More

    Back For More

    My Rochelle Cannon tract is back in MLS. If you’ve been looking for a unique homesite check it out at the link below or let your agent know it’s MLS# 21398700.

    39.66 acres on Rochelle Cannon Rd outside Whitewright. Over 1,300 feet of frontage. Convenient to US 75 and Sherman, including the chip plants. Asking $30K per acre for the whole thing, and it can be divided if that fits better. Up to three water meters available.

    This isn’t for everyone. Creek beds that actually shape the land instead of just decorating it. Mature oaks. Ground that isn’t flat, isn’t tidy, and doesn’t hand you a blank canvas to do whatever you want with.

    Most people want the opposite of that. Flat, easy, predictable. Land you can plan on a napkin.

    This isn’t that tract, and that’s ok.

    The buyer for this one usually knows it fairly quickly. You either want something that stays different over time, or you want something you can move fast and cheap on. Both are reasonable. They’re just not the same buyer.

    If you looked at this the first time around and it didn’t work out, whatever the reason, it’s back. Might be worth taking another look.

    Photos, aerials, and property details are below.

    If you’d like to walk the property, text me at 214.354.3583 and I’ll give you the gate code. Or have your agent reach out.



  • If It Sounds Too Good To Be True

    If It Sounds Too Good To Be True

    It’s happened to most of us.

    You’re in the used car market and see something online that looks like a really great deal. You’re skeptical that it’s just a scam to get your info, but it turns out to be a real person. So you get excited, only to find out it has a salvage title. Or it’s been in three accidents. Or something. The seller wasn’t lying exactly. He just wasn’t volunteering.

    We’ve all heard the saying and mostly believe it. If something sounds too good, be skeptical. Knowing that and acting on it in the moment are two different skills, and the second one is a lot harder than it sounds when you’re the one standing next to something you need and want.

    Nobody falls for the Nigerian prince anymore. We’ve all had that training by now. It’s the smaller version that still gets people. The retirement account with a “guaranteed” return. The stock tip from a brother in law who heard it from a guy at work. The story about a politician you already don’t like, one that fits exactly what you expected to hear about him, so you share it before you check it.

    There’s always somebody out there advertising a screaming deal on rural acreage, half the going rate or less. The honest question isn’t whether you can afford it. It’s why a deal that good needs to be advertised at all.

    Most of the time it’s cheap for a reason you haven’t found yet. Floodplain. An easement running through the middle of it. Something next door nobody wants to look at from their porch. Maybe the listing agent knows. There’s a pretty good chance the neighbor who’s farmed next to it for thirty years does.

    And by the time an obvious screaming deal reaches somebody two counties away with no history in the area, it’s worth asking why somebody closer to it hasn’t already grabbed it.

    There’s a difference between a deal nobody’s found yet and a deal everybody already turned down.

    Every so often, the real thing does show up. An estate that needs to close fast. An out of town agent who priced it off the wrong comps. An owner who’s been sitting on it since 2004 and never bothered updating his number. Those exist. They’re just a lot rarer than the other kind, and the little jump in your pulse feels exactly the same either way. That’s the part that gets people.

    Whether you check first or get excited first is on you.

    That’s why I run a screen through thousands of available tracts looking for the ones priced under what’s around them. And that’s only the first pass.

    Most of what survives it turns out to be fool’s gold once I actually dig into it. Every once in a while, one doesn’t.

    Usually I already know who the right buyer is for it. Depending on the area, the size, the timing, sometimes I don’t, and I end up sitting on something worth a look with nobody in mind for it yet.

    That’s what the Buyer’s Short List is for.

    When something actually clears the screen, I send a short note to a small list of people who asked to see them. No spam, no newsletter, nothing on a schedule.

    They won’t all be a fit for you. And something being on the list doesn’t mean you should buy it.

    It means I’ve looked for the reason it was too good to be true and haven’t found it yet.

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  • What Do You Expect For Nothing?

    What Do You Expect For Nothing?

    Free has a reputation.

    Usually it means automated. Generic. A teaser designed to get your phone number so somebody can call you and start selling.

    So I understand if that’s what you expect when I tell you the MBR Land Reality Check is free.

    It’s not.

    Each one is prepared manually. I look at the property, recent comparable sales, what’s currently happening in the surrounding market, and the things that could affect what a reasonable buyer might actually pay today.

    Then I put it together as a Broker Opinion of Value so you can see the information behind my opinion, not just the number itself.

    Could I charge for that? Probably.

    I’ve had people tell me I’m crazy not to.

    Maybe I will eventually.

    But I don’t today.

    You’re probably not ready to sell. And that’s great.

    But if you look at most of the land on the market, many of those sellers were saying the same thing not long ago.

    Things change. Sometimes quickly.

    Getting a handle on where you stand doesn’t mean you’re going to sell. It’s just being ahead of the game.

    And you’ll get no pressure from me. I only want to work with people who are ready. If I have to talk you into it, it’s not a fit. For either of us.

    Is it a bad idea to have current information?

    It’s still free. For now, anyway.

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  • Only Two Problems

    Only Two Problems

    There’s a line that’s been passed around for years, usually credited to Jim Rohn, who said he got it from Neil Armstrong.

    Going to the moon only involves two problems. How to get there, and how to get back.

    The key is you don’t leave until you’ve solved both.

    Rural land investment is pretty similar, although a lot of people ignore one of the problems.

    First problem is pretty straightforward. You find something underpriced in an area where you expect values to grow. Then you run all the traps, and if it checks out you have something worth buying.

    What a lot of people forget is the second problem. What’s the plan for unwinding it on the back end?

    Then they buy it anyway.

    Ask how they get back out and you’ll usually get a shrug. Something about how land always goes up.

    There are only so many ways out of a piece of ground, and they’re all worth knowing before you own it. Hold it and sell it whole to somebody who wants what you wanted. Split it into smaller tracts, since smaller acreage generally brings more per acre. Develop it, if the location and the money and your patience all happen to line up. Put a building on it and collect rent. Farm it or lease it and let it carry itself while you wait.

    None of those is the right answer. The point is knowing which one you’re betting on.

    You don’t want to be rigid about it. Things change. Sometimes a better exit shows up than the one you planned on. A road gets built, a neighbor decides he’d rather be your buyer than your neighbor. Someone shows up with a plan you never considered and offers you a price you didn’t expect.

    When that happens you don’t turn it down, and you don’t fret about being “wrong” about how you would exit.

    But there’s a difference between changing your plan and never having one.

    And there’s a difference between a deal that looks good going in and a deal you know how to get out of.

    A land deal needs to work today, on today’s numbers. It also needs a believable way back out before you write the check. Both, not one.

    Miss the first one and you overpaid. That stings, and you find out about it fairly quick.

    Miss the second one and you didn’t buy an investment. You bought a place to keep your money where you can’t reach it.

    That one’s quieter. Nobody finds out for years.

    Then they need the money.


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  • Deport Yourself

    Deport Yourself

    Deport is a town.

    It’s in Lamar County, southeast of Paris, a couple of hours northeast of Dallas if the traffic cooperates… which, headed that direction, it usually does. Farm ground every way you look, a highway through the middle, a few streets on either side of it. I’ve never been. Yet.

    There’s a tract out there that came through my screen, the one I run looking for land priced under its area.

    Around 35 acres with good road frontage, in the $200K range. It’s been sitting a while, and reduced this week. So maybe there’s some motivation.

    There’s a difference between land that’s cheap and land that’s priced wrong. Most cheap land is cheap for a reason. Too much flood, no frontage, an easement straight through the middle, and finding the reason is a lot of what I do in a given week. On this one I haven’t found it yet.

    But it’s also about two hours from most of you.

    I’m not going to dress it up as something it isn’t. It’s not a development deal. Given the size and the frontage, it’d split into three. Above 10 acres you don’t have to plat, and it’s large enough to qualify for an ag exemption. Smaller acreage sells for more per acre than larger, so there’s a faster way out of it if you want one.

    But it’s probably just a quiet buy and hold. Somewhere you park some money with low holding costs.

    I think it’s a good deal, just not an exciting one.

    If you want more specifics email me at mike@browningre.com and we can make that happen.

    It’s been sitting a while. It’ll probably sit a while longer.

    That’s usually how these go, right up until they don’t.

  • The Ones You Never Heard About

    The Ones You Never Heard About

    Not every deal I lose track of was a bad one.

    A while back I flagged a property that looked promising. Priced well below recent comps, no obvious defects, decent location. The kind of thing I’d usually already have a home for before I even finished looking at the listing.

    This one, I didn’t.

    I made a couple calls. Nobody was in a spot for it right then. One guy just closed something else. Another was focused on a different area. By the time I got to the third call, somebody else had already put it under contract.

    I never even found out who bought it.

    That’s the part that sticks with me. Not that I lost the deal. I didn’t have a deal to lose. I just didn’t have the right person on the other end of the phone in time.

    It happens more than you’d think.

    Most of what I see isn’t worth a second look. Access, utilities, topography, floodplain, buyer demand, surrounding uses, and a dozen other factors kill most of it before it goes anywhere. But every so often something survives all that, and when it does, it doesn’t wait around.

    The properties that are actually underpriced don’t sit on the market long enough for you to find them on your own. Somebody has to already be looking, already know what you want, and already have your number.

    I think there’s a difference between wanting to hear about a good deal and actually being set up to hear about one.

    If you’re not on my list, you’re not missing out on deals I send. You’re missing out on deals I never get the chance to send, because I didn’t know to call you.

    I’m trying to fix that, one name at a time.

    If you’re an investor and want to be one of the calls I make when something survives the filtering, click below and tell me what you’re looking for.

    No obligation. No pressure. Just a way to make sure you’re one of the calls I get to make instead of one of the ones I don’t.

    Is it a bad idea to be on that list?

    Learn About The MBR Buyers Short List

  • It’s All In How You Look At It

    It’s All In How You Look At It

    I’ve heard land investors talk about searching for deals and use the metaphor “like looking for a needle in a haystack.” And I get it. You have to look through a lot of stuff you don’t want to (maybe) find what you do want.

    But think about it a minute.

    And don’t assume rules that nobody spoke.

    Hay is flammable. Needles aren’t.

    Needles are magnetic. Ashes aren’t.

    So if you really want to find that needle, just burn the haystack. Then take a magnet or metal detector to find the needle in the ashes. And you’re done.

    Instead of getting worked up about how hard something sounds, just think it through and see if there’s a creative solution.

    I recently ran a quick search in the greater North Texas area (22 counties). In the land category, there were a little over 4,200 properties available.

    That’s a pretty big haystack. Over 99% of those aren’t going to be suitable for what you’re looking for. Makes it hard to want to start looking.

    And even if you could look through them all, the list changes every day. New properties come on the market. Others sell, expire, get canceled, or get reduced.

    I’ve figured out a way to screen daily for new and reduced properties that appear to be priced well based on recent nearby sales. Burning the haystack, if you will. That leaves me with a much shorter list to run the magnet over.

    Most low-priced properties are cheap for a reason. Floodplain. Access problems. Utility issues. Some other defect that isn’t obvious from the listing. Those get ruled out too.

    Every so often I end up with one or two that are worth a closer look.

    And I have a list of people I alert when that happens.

    But there’s not always a fit.

    It may not be in an area they like. Or it’s more (or less) money than they’re looking to invest. Or maybe they just bought something else.

    So every now and then I end up looking at something I think deserves a closer look and don’t really have the right investor to send it to.

    I’m trying to fix that.

    To hear about opportunities when they survive the filtering, click below and tell me what you’re looking for.

    No obligation. No pressure. Just a way to see what catches my attention before it disappears.

    Would it be a bad idea to know about them?

  • The Big Deal Isn’t Harder

    The Big Deal Isn’t Harder

    Early in my career I spent months working a deal. Drove the area, ran the comps, found the right buyer, got it closed. Made about a thousand dollars on it.

    I was working with my dad at the time, so he saw all of it. The driving around, the dead ends, the slow grind toward a buyer. He told me I’d done everything right, worked it the way it should be worked. Then he told me something I didn’t fully get at the time.

    He said it isn’t any harder to work a big deal than a small one.

    I argued with that a little in my head. Surely the bigger deal has more moving parts, more zeros, more ways to mess it up. More people who’d notice if you got it wrong.

    He was right and I was wrong. (Don’t tell him I said that.) The work is close to identical. Find someone who wants to buy, someone who wants to sell, put them together and get something done that leaves everyone better off. What changes is the number at the end, and that number doesn’t ask you to do anything different to get there.

    Most of what makes the big version feel harder isn’t the deal. It’s you. You start adding weight to it that isn’t actually there. Bigger feels like it should require more, so you tense up, slow down, second-guess yourself in ways you never would on something smaller. The deal didn’t get harder. You did.

    It applies to most things, and most people never test it. Making two hundred thousand a year isn’t meaningfully harder than making forty. It’s a different set of habits, different deals, different conversations, but it isn’t five times the effort or five times the stress. People assume the bigger number requires being a different kind of person. Mostly it just requires not getting in your own way at the size you’re currently working.

    People spend years circling the smaller version of something because it felt safer, only to find out later the bigger version asked the same of them. If not less. They just hadn’t been willing to find out.

    PPS- If you’re not ready for a Reality Check but enjoy reading about land, markets, and negotiation, you can sign up below and get these posts in your inbox.

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  • Ambushed By A Salesman In Real Time

    Ambushed By A Salesman In Real Time

    I keep coming back to this one: people put off stuff they already know they should deal with. Not because they’re lazy. Because they’re avoiding a hassle they’re pretty sure is coming.

    Take your land. You’re not looking to sell it today. But knowing what it’s worth, and what’s happening around it, can’t hurt you. You’d have the information sitting there if anything changes. If a neighboring tract comes up for sale, you’re not finding out last. And if it’s a good deal, you might be ready to move on it first.

    So why do most people pass when someone offers them free information?

    Mostly because they’ve been burned before.

    Mention you’re the slightest bit curious what your property’s worth and your mind jumps straight to a timeshare pitch. Numbers too good to be true. A guy who won’t take no for an answer.

    You ask one question. The phone starts ringing. And doesn’t stop.

    So you let it go. Not worth the hassle.

    That happened to me last week. My truck’s had a couple of recalls sitting open for a while (nothing major), and I’d been putting it off because I didn’t want to spend an afternoon at a dealership. A card came in the mail with a QR code, said I could schedule online. Figured I’d try it. The site barely worked, so I gave up after a few minutes.

    Except it worked fine, for what it was actually built to do.

    Within minutes my phone rang. Sales manager at the dealership. I let it go to voicemail. He wanted to know what car I was interested in and when I could come in for a test drive.

    A few minutes later, an email. Somehow he’d copied my wife on it too, asking what we were “working a deal” on.

    I asked for service. They tried to close me on a car I never mentioned.

    That’s the move. That’s why people stop raising their hand.

    When you raise yours with me, that’s not what happens. I’ll reach out, sure. Lightly. No pressure, no script.

    You can decide for yourself what that’s worth.



    PPS- If you’re not ready for a Reality Check but enjoy reading about land, markets, and negotiation, you can sign up below and get these posts in your inbox.

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  • The Gas Price People

    The Gas Price People

    Since I’m out looking at land all over DFW, I drive more miles than most people do in a month. And I don’t drive a Prius, I drive a pickup. Not one of the giant, jacked-up models, but I’m still not winning any awards for conservation.

    So if anyone should be paying attention to gas prices it should be me. But I don’t. But that doesn’t prevent others from telling me about the latest moves.

    You know the type. They watch the price board every time they pass a station. They’ll drive ten miles out of their way to save three cents a gallon. Burn more gas than the savings they get. They text their spouse: “Buc-ee’s in Melissa is at $3.09 right now.” The gas price conversation comes up at dinner like they’re tracking a stock.

    But think about it. Say prices jump twenty cents a gallon. My truck takes about 26 gallons. That’s five dollars more per fill up. Five bucks. The mental energy some people spend tracking that number, recalculating, stressing, and comparing costs more than five dollars. Probably a lot more.

    As a wise man once said: he who knows the price of everything knows the value of nothing.

    And that’s the real problem. When you’re focused on what something costs, you stop thinking about what it’s worth.

    Landowners do this too.

    Not with gas prices. With phone calls.

    They’ve been sitting on a piece of land, could be a hundred acres, could be forty, and every so often they wonder what it’s worth. What’s been selling nearby. Whether the market shifted. Whether now’s the time or not.

    But they don’t do anything about it.

    They’ve decided that the cost of checking is too high. Not in money. Something worse: the pressure. The pitch. The agent who’s going to spend forty-five minutes making it real estate conversation instead of land conversation, then follow up every two weeks until they finally block the number.

    So they wait. And while they’re waiting, they’re not getting the information they’d need to make a good decision when the time comes.

    That’s the real cost. And it’s not five dollars.

    Here’s what I’d ask you to think about.

    What if you knew ahead of time that the pressure thing wasn’t going to happen? If I promised you the conversation was just going to be information, that I wasn’t going to push, that you reach out and end up with a clearer picture and nothing more, would it still make sense to wait?

    Of course anyone can promise no pressure. But don’t take my word for it, hear it from people who actually got a Land Reality Check:

    — Mary G., Frisco

    — Lisa H., McKinney

    — Barbara K., Denison

    The value of knowing what your land is worth doesn’t go away because you’re not planning to sell today. If anything it goes up, because the people who make good decisions on land almost always understood the market before they needed to.

    The cost you’re worried about? It doesn’t exist here.


    PPS-Not ready for that yet? You can sign up below and just read. Land, markets, negotiation. No pitch.

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