Tag: real-estate-branding

  • They want to buy my truck (at the cost of my sanity)

    They want to buy my truck (at the cost of my sanity)

    Curiosity didn’t kill the crow—but it sure blew up his phone.

    I recently made the mistake of entering my info into one of those “we want to buy your truck” ads.

    I like my truck. I own it outright. There’s no way they’re giving me enough for it to get a new one without payments—so what’s the point?

    Well… I’m curious. And I couldn’t help myself.

    So I punched in all the info. And surprise—it was worth more than I thought. But like I said, still not enough. And I knew that going in.

    Now I’m paying for it.

    Multiple calls. Texts. Emails. Every day.

    The ad should’ve read:

    “Find out what your truck is worth—and also let us call you during dinner every night.”

    I’ve told them I’m not interested. Doesn’t matter. They keep trying new angles:

    “If anything changes, let me know!”

    “May I ask what you’re willing to sell it for?”

    “Would you consider trading it in?”

    And so on. Forever.

    Look—I’m not mad at the guy making the calls. He’s just doing his job. Somebody somewhere has decided this makes money. I guess it must.

    But there’s got to be a better way to follow up without actively annoying the person you’re trying to win over.

    Then again, it’s car sales. Maybe they’ve just accepted that alienating people is part of the process.

    Anyway, I’m in sales too. I get it. Most people don’t decide to work with you unless you ask them.

    But this is why I don’t cold call. I don’t text unless we’re working a deal. It’s intrusive. Pushy.

    I do email. A lot. Almost every day. Sometimes more, if we are doing business.

    But you can read or ignore it on your terms. And hopefully, it’s either helpful or entertaining—or both.

    And yes, I usually end these emails with a reminder that when you’re ready to buy or sell land, I’m easy to find.

    But you’ll never feel hounded. Promise.

    And if these ever feel like too much?

    Just hit unsubscribe. I’ll miss you, but I won’t bug you.

    Can’t say the same for the truck guys.