Focus on becoming someone who it’s not too high for.
I don’t know if it’s because today is primary election day where I live, but for some reason I thought of the “Rent Is Too Damn High” guy from New York.
I don’t remember his name.
I don’t even remember what office he was running for. Mayor, I think.
But I remember the slogan.
Give him credit for one thing. You don’t remember most politicians’ campaign lines. That one stuck.
It had the same problem those Progressive “Don’t turn into your parents” ads had. I loved the ads but for the longest time I couldn’t remember what they were selling.
Rent was too high. That’s all I knew.
And here we are, years later, and politicians are still running on the same thing. Different words, same pitch.
Groceries are too high.
Gas is too high.
Housing is too high.
Somebody isn’t paying their “fair share.”
That message never goes out of style because it feels true.
Costs do go up.
But here’s the uncomfortable part.
Prices are mostly outside your control. And politicians.
Your income isn’t.
You can spend a lifetime voting for someone who promises to make everything cheaper.
Or you can spend that same lifetime figuring out how to make yourself more valuable so you can make more money.
One of those gives you control.
The other gives you a yard sign.
Even in real estate I see this constantly.
People tell me land prices are crazy.
Sometimes they are.
But I’ve watched plenty of landowners quietly get wealthier while prices were “crazy” because they positioned themselves correctly, reduced taxes legally, structured deals well, and focused on making smart decisions instead of arguing with the market.
You don’t lower the tide by yelling at the ocean.
You either build a better boat or move uphill.
I won’t tell you who to vote for.
But don’t confuse politics with a personal income strategy.
If rent is too high, the long-term answer isn’t hoping someone else fixes it.
It’s becoming the kind of person for whom it isn’t too high anymore.
PS- For people who want to make smart decisions involving their land, I offer the MBR Land Reality Check for any non residential property.
No cost. No obligation. Just clarity that benefits you no matter what you decide.
PPS- Not ready for a valuation yet but enjoy reading stuff like this? Enter the inner circle and get them in your inbox daily
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