Mike Browning

Tag: market awareness

  • We Don’t Decide With Our Brains.

    We Don’t Decide With Our Brains.

    We Decide With Our Guts and Hire Our Brains as Lawyers.

    There’s a genre of video that shows up online every election cycle.

    Someone reads a quote to a stranger on the street. Says a politician on the other side said it. The stranger nods along, agrees with every word, maybe adds their own commentary about how reasonable it sounds.

    Then the interviewer reveals who actually said it.

    The person on camera backpedals. Gets flustered. Sometimes gets mad.

    We watch that and think: what a rube. Didn’t even evaluate the idea on its own merits. Just heard a name and reacted.

    Here’s the part nobody likes hearing. That’s not a them problem. Everyone is prone to this sort of thing.

    We decide with emotion first. Then we go looking for the reasons. Most of the time we don’t even notice we did it in that order, because the reasons show up so fast it feels like they came first.

    Car salesmen have known this forever. Their whole job is getting you to want the car before you’ve priced it out and started the paperwork. Once you want it, you’ll find your own reasons the payment makes sense. Even though it’s more than you said you wanted to spend just a little earlier.

    It’s not just dealing with salesmen. It’s most of what moves us, all day, every day, if we’re not paying attention.

    I can tell you it’s smart to have a real handle on your finances. I can tell you that if you own land or commercial property, it makes sense to know roughly what it’s worth, what’s selling around it, what the county or the highway department is planning nearby. Not because you’re doing anything about it. Just because things change, sometimes fast, and it’s better to know than not know.

    You’ll agree with all of that. Nobody argues with it.

    And most people still won’t do anything about it.

    Not because it’s hard. Because of what happens in your chest the moment you think about picking up the phone.

    If an agent calls about your property, most people’s first thought isn’t “great, information.” It’s a mental preview of getting talked into something. Buzzwords. Pressure. A conversation that ends somewhere you didn’t want to go.

    Or it’s the family part. Land that’s been sitting in the name a long time carries more than a market value. Selling it, or even looking like you might, comes with a conversation you’re not ready to have with your brother or your kids.

    I know because that’s the same thing that runs through my head when it’s my property.

    None of that has to be true here.

    Looking isn’t selling. Nobody has to know you looked. You’re not committing to a conversation with your family, a listing agreement, or anything else. You’re just getting the numbers so you’re not guessing later, when guessing costs more.

    Give yourself permission to look. That’s smart to do, and you don’t have to go further.

    PS- Most landowners aren’t planning to sell today.

    But things change quickly. When they do, the people who already know where they stand tend to come out ahead of the ones who are finding out for the first time under pressure.

    That’s what the MBR Land Reality Check is for. Recent sales, what’s listed nearby, development pressure, the stuff that doesn’t show up from the road.

    Is it a bad idea to know where things stand?

    Get Yours Here

    PPS- If you’re not ready for a Reality Check but you liked this one, you can sign up below and get these posts in your inbox.

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  • The First Step Is Usually the Hardest

    The First Step Is Usually the Hardest

    Once you get started, it’s not hard to keep going.

    I remember being told growing up that it takes less gas for a car to idle for a few minutes than to shut it off and restart it. Something about wear on the starter too. I heard the same thing about lights. About computers. If the goal was saving energy, you were often better off leaving things running than flipping them on and off.

    Might not have been true. I’m not an electrician or a mechanic, and it was a long time ago. So even if it was true then maybe it isn’t now.

    Beside the point anyway.

    I read something recently noting that the hardest part of most tasks isn’t the task itself. It’s going from not moving to moving. Once you’re in motion, momentum does most of the work. The whole fight is getting off the couch.

    Once you see that, you can use it against yourself, in a good way. Can’t get motivated for the gym? Make a deal. You’ll get dressed, drive there, walk in. If you still don’t feel like it once you’re inside, you can turn around and go home.

    Do this enough times and you’ll find you almost never leave.

    Just getting started was the whole battle.

    I use this at the office too. There are some projects I have that I don’t look at every day, but are large and have lots of moving parts. When it’s time to pick them back up, they’re overwhelming enough that putting them off a little longer feels reasonable. Which would just make it worse.

    If I commit to ten minutes, just one small task like sending an email or reviewing what’s left to do, I almost never stop at ten minutes.

    If anything I end up with the opposite problem. I get moving and don’t stop. An hour turns into four, and something else I meant to get to that day doesn’t happen. I’ve started setting alarms just to make myself quit.

    The same thing happens with bigger decisions too.

    If you own non-residential real estate, it’s probably a real chunk of your financial picture. Worth knowing what it’s worth, and what’s happening around it that affects that. Not because you’re looking to sell. Usually the smart move is waiting, unless you’ve got somewhere better to put the money or a reason that forces your hand.

    But it’s better to have the information and not need it than to need it and not have it.

    Most people never get the information. Getting started feels like a bigger thing than it is.

    And there’s the barber problem. Ask a barber if you need a haircut and you already know the answer.

    Call about your land looking for information and you end up on the phone with a salesperson telling you all the things you need to do that happen to be very good for them. So people put it off.

    It doesn’t have to go that way.

    That’s the whole idea behind the MBR Land Reality Check. You request it, and that’s it. No one shows up trying to list your property. You get recent sales with real numbers, what’s moving in the market, and any development nearby worth knowing about.

    It takes about two minutes to request, and it shows up in your inbox a few days later.

    No pressure, because there isn’t a pitch waiting on the other end.

    You don’t have to be ready to sell.

    You just have to be willing to know where things stand.

    Get Yours Here

    PS – If you’re not ready for a Land Reality Check but enjoyed this post, you can sign up below and get future articles delivered to your inbox.

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