But you’re still better off than the guy who left his gun and his knife at home.
Online (so-called) gurus love arguing about tactics.
Which method is “most effective,” which approach has the “highest conversion rate,” which strategy is “objectively superior.”
You see it in every area of life.
But here’s the truth nobody likes to admit:
The best tactic for you isn’t the one with the highest power on paper.
It’s the one you’ll actually use when it counts.
Take firearms, for example.
Online, people argue endlessly about caliber, velocity, stopping power, muzzle energy — all the internet-expert stuff. But then I saw a guy boil it down perfectly:
“The most important thing about a handgun is that you’ll actually carry it.”
That hit me.
Because the truth is simple:
A smaller, less powerful gun that’s on you is far more effective than the “perfect” gun in your safe at home.
If it’s bulky, uncomfortable, or doesn’t fit your hand, you’ll leave it behind.
And when you need it, the one sitting in the safe has exactly zero stopping power.
A weaker tool you carry beats a stronger tool you avoid.
Same principle applies everywhere else.
People say, “In-person meetings are best.”
Probably true overall. I like to think I make a great impression when I’m face-to-face. The problem? I’m shy enough that I’ll find a reason not to schedule that meeting unless I absolutely have to. So even if it’s the “best” method, I won’t execute it consistently.
Phone calls? I can do those well also.
But my hearing isn’t perfect, so phone conversations take a lot of effort. And anything that takes extra effort is something your brain tries to avoid. Which means I’ll put them off.
Electronic communication, though?
Email, text, long-form written explanations — that’s my thing. I’m good at it, it fits my personality, and I can do it every single day without resistance.
And a decent tactic used consistently will outperform a “better” tactic that sits on the shelf.
Plus, a slice of the market prefers electronic communication anyway. So even my “less optimal” approach has a natural audience where it becomes the most optimal.
That’s the point:
The tactic that fits your structure becomes the best tactic — for you.
Business works the same way.
Some people crush it with cold calls.
Some win in person.
Some do well with video.
Some win by being loud.
I win by being steady and understated, but consistent.
The mistake people make is trying to force themselves into a tactic that doesn’t fit who they are. They burn out, avoid it, or execute it half-heartedly.
A tactic you’ll use daily beats a tactic you’ll use “when you get around to it” — every time.
Find the method you’ll actually execute. Make it part of your structure. Then build everything else on top of that.
That’s how you get results without fighting yourself.
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