Gene Simmons has tried it both ways, and says lean and mean is better.
If you read anything about rock music these days, you’ll hear a lot of complaining.
Newer bands say touring is too expensive. Older, established bands say the same thing. Fuel costs. Crews. Trucks. Hotels. Supposedly, nobody can make money anymore.
Meanwhile, Gene Simmons, the founder and longtime bassist of KISS, is out touring with the Gene Simmons Band and claims he’s making more money now than he did back then.
I don’t know how accurate that is. But I do know why he appears to be succeeding where others aren’t.
He’s doing it differently.
He travels with just his band and their instruments. That’s it. The promoter handles everything else. Sound system. Lighting. Accommodations. Ticketing. Security. Food and beverage.
It’s simpler. It’s leaner. And it pushes a lot of cost and complexity off his plate.
I have no idea whether he’s truly making more than he did with KISS. That part sounds questionable. But knowing Gene Simmons, he wouldn’t be doing it if it didn’t make money.
So what does this have to do with real estate?
Not a ton. But there’s a parallel.
Over the years, I’ve built a pretty tight system for marketing land and lots. It didn’t come from theory, courses, or copying what other agents say they do.
It came from testing things in the real world and paying attention to what actually works.
I don’t charge sellers for a bunch of stuff that sounds impressive but produces nothing.
I experiment. If something works, I keep it. If it doesn’t, it’s gone. I don’t throw the kitchen sink at a listing just to look busy or smart. And I don’t pretend complexity equals competence.
Simple systems. Fewer moving parts. Money spent where it matters.
Gene Simmons brings what matters, charges accordingly, and doesn’t waste effort where it isn’t necessary.
That approach works in music. It works in business. And it works in real estate.
If you want someone who’s already done the experimenting and trimmed the fat, you know how to reach me.
PS- You’re probably not ready to buy or sell land today. And that’s fine.
The time to prepare for anything is long before it’s actually time.
I offer a free, no-obligation analysis on any non-residential property. It includes real comps with real prices near your tract, along with things like planned development, utilities, and current market conditions.
Even if you’re not ready to sell, or never plan to sell, having current market information doesn’t hurt.
And in the process, you’ll get to know someone who focuses only on things that actually help. Not a pile of extras designed to look impressive.
Can anything bad happen by just talking?
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