Sometimes Salespeople Send Slogans Saying Silly Stuff
I got an email the other day where the sender had a slogan in their signature line:
Live each day like it’s your last.
Maybe an ok sentiment for a Hallmark card. Pretty lousy motto for a business email.
Because if today were actually my last?
I wouldn’t be working. I wouldn’t be sending emails. You wouldn’t see a blog post, unless it had been scheduled beforehand.
I’d be with my family, maybe some close friends. That’s it.
I get the idea—you’re trying to say, “Don’t waste your time,” or “Make the most of today.” And that’s fine. But the way it’s worded sends the wrong signal.
If I’m considering doing business with someone:
- Don’t waste time? Great.
- Seize the day? Fine.
- Be where you’re supposed to be, doing what you’re supposed to be doing? Now we’re talking.
But “act like tomorrow’s not coming so I can blow off anything I don’t feel like doing”? Nope.
Most of the time, tomorrow is coming. And another one after that. We aren’t promised anything, but that doesn’t mean ignore the future.
If your business is about helping people, you don’t always get to do what you want. You have to put others first, at least some of the time.
I like to have fun as much as anyone. My family is a priority, and one of the perks of working for myself is being able to show up to my kids’ games or take care of what they need. But that’s not the same thing as “living like there’s no tomorrow.”
It takes planning and discipline. If I’m out all morning doing something for me, I might need to stay late to make sure the important stuff gets done. I’m not glued to my phone, but I’ll return your call.
That’s the balance. Not “live like it’s your last day.” More like: live today so you don’t regret it tomorrow.
Land sales work the same way. They usually move slow… until suddenly they don’t. That can bug me sometimes (I’d rather get it done sooner), but for most people buying or selling land isn’t their most urgent problem. And that’s fine—it gives room for deliberate decisions.
The key is having someone who doesn’t pressure you but still responds, follows through, and keeps things moving.
That’s me.
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