Sounds simple. But it’s not easy.
It really doesn’t matter how old you are, or what kind of music you like. Just about everybody knows at least a few AC/DC songs.
And generally likes them. There’s just something about it.
The songs are basic. Formulaic. They don’t deal with complicated subject matter.
But they’re catchy. They sound great loud. And nobody starts acting highbrow when AC/DC is playing — it’s just fun.
That’s effective simplicity. On the surface, it looks simple. Underneath, there’s intentional design, clarity, and focus that make it work exceptionally well.
AC/DC embodies it — to the tune of over 200 million albums sold. And they’ve never run from it.
Here’s how they put it over the years:
“I’m sick to death of people saying we’ve made 11 albums that sound exactly the same. In fact, we’ve made 12 albums that sound exactly the same.”
“We’re just a band that plays rock ’n’ roll. We don’t mess with it. We don’t try to be clever. We just make records we like to play.”
“To us, the simpler a song is, the better, ’cause it’s more in line with what the person on the street is.”
They make it look easy. It sounds easy. Like you could do it yourself if you tried.
Real estate brokerage can be the same way. Done right, it can look like I click a few buttons, take a few calls, and next thing you know there’s a closing where both of us are getting paid.
It looks simple — like anyone could do it on the first try.
(self-serving line of the day alert)
But I don’t recommend it.
Yes, anybody can throw a listing online and sit back waiting for the phone to ring. And from the outside, it might even look like that’s all I’m doing. But it isn’t.
My value is in the things you don’t see and don’t notice:
- The pitfalls you avoid because of my experience (most of which I learned the hard way).
- Knowing who the likely players are for your property — and having a good relationship with them.
- Negotiation experience that gets results.
- Getting to the closing table without ever having to wonder whose side I’m on.
I value functionality over flash, and I don’t go out of my way to look fancy. I don’t speak in buzzwords.
(But if I did, I might say my motto is Effective Simplicity.)
Do you prefer being talked at rather than to?
Do you like wondering if an agent is working for you or just working you?
Is it ever a bad time to start a conversation with somebody different?
You know what to do:
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